May 17, 2021
When I first started consulting I was primarily focusing on helping companies scale, and improve sales and business development. In the last several years as we have focused more on succession and transition in business, I have noticed that many companies and families are growth directed and want to continue that growth. They want to scale a business in a predictable way. My guest on this show and friend Kevin McCann owns a company that helps businesses clarify who their market is, how to target that market in a meaningful way, and how to build a process to actually convert customers. We have some great conversation here about how many businesses get in their own way when looking at growth and what you can do about it.
What you’ll learn in this episode:
- How to unpack your definition and roadmap to success in your company
- The commonalities between all companies that have the smoothest
successions and exits
- One of the biggest mistakes organizations make in their communication
with prospects
- The four-step framework Keven uses when helping organizations
get ready to go to marker
- How to get the attention of your ideal client
- Why advertising tools aren’t they answer to your marketing problems
- The number one missing element in most advertising campaigns
- How to break through the noise and vet out resources that can truly
help you with lead gen
- A resource that can turn around qualified leads in two weeks or less
- The three buckets to look at when systemizing your advertising
Resources:
LinkedIn - https://www.linkedin.com/in/kevinamccann/