Sep 20, 2021
Lisa Morton, Founder and CEO of Roland Dransfield, a leading Manchester and London based full service communications agency. Lisa helps leaders define the values of their business and ensure those values are owned and communicated effectively. She has a method to take those values and find a way to create a meaningful story to grow the business for stronger relations with their customer base.
For 24 years Lisa has forged meaningful relationships that have proved to be impactful both professionally and socially. Her award winning team of strategists, journalists and social media specialists make Roland Dransfield a business to watch and certainly take note of as you listen.
What You’ll Learn in This Episode:
- When cleaning house is necessary in an organization
- What is the “Roland Dransfield Way” and how it impacted their business
- Why boundaries are important regardless of failout or change
- “Thank you” is so much more than a phrase
- How pride in the organization is a collective responsibility
- Why “showing up” means more than a good presentation
- What kind of environment is created by a few “bad seeds”
- Why setting boundaries as a leader is so impactful
- How male and female leaders own the same qualities but lies society tells us and what you can do
- How the pandemic may affect employees ability to cope
- What listening to a “story” can do to align people
Resources:
Facebook: www.facebook.com/RolandDransfield
Instagram: www.instagram.com/RolandDransfield
Linkedin: www.linkedin.com/in/Lisa Morton
Websites:www.rdpr.co.uk
BIO:
Lisa Morton is the CEO and founder of Roland Dransfield, one of the most established communications agencies in Manchester, England. For the last 24 years, Lisa has worked to forge meaningful, lasting business relationships that create both business growth and social impact alongside her team of award-winning strategists, journalists, creatives, digital, and social media specialists. Now with a London office and a partnership with an LA-based agency, of which the founder is a former Roland Dransfield team member, Lisa is continuing to expand Roland Dransfield and explore new paths for growth.
Lisa’s commitment to purpose-driven work is exemplified by Roland Dransfield’s “We Built This City” podcast, a podcast series which hears from Mancunians, born, bred and adopted, who put the heart into Greater Manchester. The podcast has been nominated for Best Business Podcast by the prestigious British Podcast Awards and celebrates stories of determination, loyalty, and diversity across culture, arts, politics, sport, music and business. Roland Dransfield’s other recent award wins include PR & Marketing Agency of the Year, Marketing Personality of the Year (Downtown in Business), Best PR/Social Agency Campaign (MPA), Small PR Agency of the Year (MPA), PR Agency of the Year (MPA) and Best PR Agency (The Talk of Manchester). They are currently shortlisted for Prolific North Best PR Agency and Best Digital Campaign and Best Social Impact Award 2020 (Downtown in Business), among others.
25 years ago, it became apparent to Lisa that the only way to work somewhere that had suitable goals and values as an enterprise was to start it herself. Almost immediately, her talent for creating relationships became apparent when Manchester suffered a devastating bombing. Lisa got involved heavily in rebuilding the city centre and over the years has played a large part in helping to regenerate neglected parts of the city centre to create the new key “pillar” neighborhoods that make up the city. As a result, Lisa has been at the forefront of the response to crises in her community, and her commitment to social impact amongst the business community has driven her to help others to do the same.